Daria Protsenko / Brand Development
Task. Daria Protsenko is an ordinary girl from a small town who changed her life abruptly. After overcoming many obstacles and investing years and tens of thousands of dollars in education, she achieved her dream. Years later, she decided to share her accumulated experience and knowledge with other women by conducting online training courses for those who strive for happiness and success. The main goal of these courses is to help women around the world realise their goals and overcome the obstacles that get in the way of achieving them.
Solution. The brand strategy and brand identity were developed with a focus on proven methods that help people achieve their goals without stopping halfway. To convey this idea, the brand uses the metaphor of a journey. Each achievement is the result of a unique journey, whether difficult or easy, long or short, winding or straight. At the end of each journey, a reward awaits us in the form of the desired outcome and the transformation that begins along the way. Figuratively speaking, Daria helps all the way through and points the way for those who are lost. The concept of the journey is reflected in the brand's graphics, where winding lines symbolise the journey with its challenges, and points along the way symbolise achievements and transformations.
